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The Boy Scouts of America Is Rebranding to Scouting America: What You Need to Know

Published on
January 28, 2025 at 1:42:16 PM PST January 28, 2025 at 1:42:16 PM PSTth, January 28, 2025 at 1:42:16 PM PST

In May 2024, the Boy Scouts of America announced their official rebrand to Scouting America®. This change aims to reflect the organization’s ongoing commitment to welcoming all American young people and their families into the exciting world of scouting.

 

The name change went into effect on February 8, 2025, the BSA’s 115th year anniversary. These changes reflect an already evolving program, which recently celebrated the fifth anniversary of welcoming girls into Cub Scouts and Scouts BSA programs. 


Worth noting is that Scouting America will continue to be completely separate from Girl Scouts of the U.S.A., which has provided educational opportunities for young women for over 100 years. The inclusion of girls into Scouting America offers an alternative path for young women to develop life skills and pursue their goals. Since the change, 176,000 girls and young women have joined the BSA, with over 6,000 earning the prestigious rank of Eagle Scout. 


In a recent press release, Roger A. Krone, the president and Chief Executive Officer of Scouting America®, spoke of the change: “Though our name will be new, our mission remains unchanged: we are committed to teaching young people to be prepared for life. This will be a simple but very important evolution as we seek to ensure that everyone feels welcome in scouting.”  


With a 114-year history guiding it, Scouting America® seeks to reimagine its future as a new and inclusive organization, a future that starts with a new name. 


Show your support for this exciting new chapter by purchasing your own Scouting America® flag, perfect for scoutmasters, scouts, and anyone who appreciates the rich history and lineage of scouting. 


Why is Boy Scouts of America Changing Its Name? 


The Boy Scouts name change marks a significant step in the organization's efforts to create a more inclusive environment. Over the years, the organization has steadily evolved, making notable changes such as allowing gay youth to join in 2013 and welcoming gay leaders in 2015. The goal of the rebrand is to reflect this new chapter. More than a name change, it allows any youth in American to feel welcomed and included.   



FAQ: What Does the New Name Mean for the Organization? 


This name change has sparked curiosity and questions from many. Let’s quickly go over what it does and doesn’t mean for the organization. 


1. Will the Scout Oath and Law change? 


No, young men and women will still follow the same Scout Oath and Law. 


2. Will Duty to God change? 


No, in an open letter to the community, Roger Krone addressed the importance of faith within the organization. He assured everyone that the underlying ideals, including Duty to God, will not change. 


3. Will the purpose and goals change? 


No, while the scouts have undergone many changes in recent years, the organization’s purpose and goals remain the same. The benefits of scouting are undeniable. Scouts teaches valuable life skills that equip young people to make moral and ethical choices.  


Scouting America® will continue to provide a safe place for young Americans to learn and grow. Scouts will still receive merit badges and enjoy fun and educational outings, all aimed at creating well-rounded individuals. 


4. Will there be a new logo? 


Yes! When the BSA becomes Scouting America®, it will use a new logo. 


5. What else will change? 


Along with the new logo, scouts will have a new patch on their uniforms that says Scouting America®. There are also new designs for council, district, camp, and troop flags. 




6. Do I need to update my flag to reflect the new Scouting America® branding? 


Since troop, council, camp, and district flags have changed, you will want to update your flag to align with Scouting America® branding. The core of the design is staying the same, but the central logo will say Scouting America®. That said, the Cub Scouts, Venturing, and Sea Scouts flags won’t change. 


You can update your flag with Carrot-Top. To order online, simply enter your troop information and hit “add to cart.” Our Flag Pros will message you with proof of approval. Wait a few weeks for production and delivery (call our Flag Pros for estimated turnaround times) and you’ll have your new flag to display proudly. Order today! 


7. What is the Meaning Behind the Name “Scouts?” 


The scout name meaning has a rich history. It was originally inspired by military scouts who performed reconnaissance during wars. British military officer Robert Baden-Powell eventually discovered that young boys enjoyed his military training books and adapted the content into Scouting for Boys in 1908.  


Instead of focusing on military techniques, the book featured survival skills, educational principles, character-building, and leadership skills. It was a huge hit. In response, scout patrols opened throughout England. The Boy Scouts Association and The Girl Guides were formed and terms like "scouting" and "boy scouts" naturally emerged. American businessman WD Boyce later established a similar organization in America after a British Boy Scout famously helped him find his way through the streets of London. 


Although the current scouts no longer focus on military training, the life skills they teach help young people grow into confident and capable adults. 


Shop at Carrot-Top for Your Scout Troop 


Carrot-Top Industries is a proud partner of Scouting America®. We believe the scouts mirror our commitment to resilience, hard work, self-reliance, and innovation. Scout leaders can encourage troop unity with our custom Scouting America® flags. 


We also offer resources to help you teach young scouts about flag etiquette, history, and more. Show your scouting pride with a well-crafted, high-quality flag. Shop Carrot-Top’s extensive selection of American flags,state flags, military flags and more today!